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Course Introduction

At DAC.digital, we are making a strategic shift to put AI at the core of our services. To support this, we’re launching a series of lectures and training sessions designed to build AI literacy across the entire company: from sales and marketing to engineering and operations.

Our goal is simple: give every team member the knowledge and confidence to talk about AI with clients, understand their challenges, and help design the right solutions. These sessions will break down complex terms into plain language, connect them to real-world use cases, and show how they fit into the tools and technologies we work with every day.

This training isn’t about turning everyone into AI researchers; it’s about giving you the practical skills to start using AI effectively right away. You don’t need a PhD in machine learning or years of academic study to build useful AI-powered tools or integrate AI into your work. Modern AI stacks and toolchains hide most of the complexity, letting you focus on solving problems rather than deciphering algorithms.

Think of it like programming today: developers can build beautiful, complex apps without ever touching assembly language. Or like using a calculator: you don’t need to know exactly how it works inside to benefit from it.

The same applies to AI in our daily work. You can start integrating and using AI effectively without first learning all the theory behind it.

In this course, we flip the traditional learning path. Instead of starting with low-level concepts, we’ll begin with practical, hands-on projects you can use immediately. Once you have that working knowledge, you can choose to dive deeper into the foundations, now with a clear idea of what’s worth exploring and why.

Our training is built to be very hands-on. Each tier contains multiple sections with plenty of exercises to help you:

  • Ground your understanding using real-world examples.
  • Expand your skills step-by-step.
  • Learn how to use new tools and frameworks through direct practice.

You’ll move quickly from learning to doing, so by the end of each tier, you’ll have working projects you can adapt to your own needs.

Tier 1: Connect (Basic Use & Integration) will help you gain fundamental knowledge and learn how to integrate ready-to-use AI services into applications and your daily developer routine.

Tier 2: Customize (Improve & Specialize) focuses on extending AI capabilities by customizing existing models and applying advanced techniques.

Tier 3: Create (Build Tailored Solutions) guides you through developing and deploying your own AI models for unique, domain-specific problems.